Defines the rows in the question. The rows are common to all segments. The text for each row must be provided for each of the languages in the survey.

Option Randomize rows controls the order in which the rows will be shown in the matrix when respondents take the survey. By default, the rows are shown in the order in which they appear in the table (see illustration). If Randomize rows is selected, the order of the rows will be determined randomly when the page is presented to a respondent.

Option Hide row labels controls if the rows are shown to the participants.

For each row, in the matrix, option Heading defines if the row corresponds to a header that spans all of the columns of the matrix question. Rows set as heading can be used to partition the matrix in groups of logically related row. No data entry widget is shown in a row set as a heading.

Rows can be reordered by drag and drop using the drag handle in the first columns of the table.

Example: if a rating segment with values from 1 to 5 is defined for the question and a respondent select value 1 for a row with the Invert ratings option selected. Novi Survey will record the value as 5 rather than 1. Similarly, if the selected value is 2, the recorded value is 4 etc.

Rating inversion is especially useful for psychological surveys that ask a series or positively and negatively stated questions relating to the same topic.

Note that after responses are gathered for the matrix, the rating inversion option should not be changed as it would modify the meaning of the values recorded for responses.

• Answer count per row: specifies the minimum and maximum number of answer for each row in the segment. To make an answer required for each row, set the minimum and maximum to 1.
• Answer count per column: specifies the minimum and maximum number of answer for each column in the segment. To ensure that distinct ratings are assigned for each rows in the matrix, set the minimum and maximum number of answer for each column to 0 and 1, respectively.
• Answer count per segment: specifies the minimum and maximum number of answer for the segment.

The segments will comprise columns for each of the rank between the low rank value and the high rank value. For example, if the low rank value is set to 1 and the high rank value is set to 3, the segment will include columns with headers 1, 2, and 3.

Label segments

• Cell value: the type of value for the cells in the segment. To restrict respondent selection to a single value, choose Radio button or Slider; to allow selection of any number of values, choose Check box; to allow a free text answer for each column, choose Text box (text); to allow a numeric (integer) answers for each column, choose Text box (integer number); to have a list of choices in a drop down list in each cell for the segment, choose Drop down list. With option 'Drop down list' a list of values can be defined for each column in the matrix segment. The values will be presented to participants in a drop down list.
• Text box: the type of text box to use when the cell value is Text box (text). The text box can be set to have a single line or multiple lines.
• Minimum: sets the minimum allowed value. This option is provided only when cell value is Text box (integer number).
• Maximum: sets the maximum allowed value. This option is provided only when cell value is Text box (integer number).
• Row/Column sum: sets the required sum of the values for each row or column. This option is provided only when cell value is Text box (integer number). If a unit is defined, the unit is shows next to the input field for the number. The sum can be either shown dynamically to the respondent as they enter the values. The sum can also be validated. If the validation option is selected, the sum of the fields for each row or column in the segment must match the sum target value.

• Min. number of answers: sets the minimum number of answers that must be selected for each row. This option is provided only when cell value is Check box.

• Max. number of answers: sets the maximum number of answers that can be selected for each row. This option is provided only when cell value is Check box.

• Answer count per row, column, and segment: see the description provided for these options in the section for rating segments.

• Vertical column headers: controls the orientation of the column header text. If the option is not set, the column header are displayed horizontally. If the option is set, the column headers are displayed vertically. This option is useful when column headers, if displayed horizontally, produce a matrix that is excessively wide.

• Randomize columns: when this option is set, the order of the columns in the segment will be random when a respondent views the page with the question. By default, the columns are shown to respondents in the order in which appear in the columns table (see illustration).