In many fields for the systems, special content can be added to the field in the form of a substitution tag. A substitution tag is a piece of text that will be replaced with the appropriate content when the field is displayed in the context of a response, of an invitation email, or of a report.

Tags supported depend on the context of the field (e.g., the tags available in an invitation email may not be the same as the tags available in a report). In most cases, the tags can be accessed directly from the 'special content' section of the rich text editor. In some cases (e.g., the header for responses itemized in a report), the tag must be typed in directly into the field.

Tags supported in the system are as follows:

Survey tags

• [DateOpened]: the open date for the survey
• [DateClosed]: the close date for the survey
• [SurveyName]: the name for the survey

Demographic tags

• [FirstName]: the first name for the person
• [LastName]: the last name for the person
• [FullName]: the first and last name for the person
• [Email]: the email for the person
• [JobTitle]: the job title for the person
• [Company]: the company for the person
• [Department]: the department for the person
• [Phone1]: the phone 1 data field for the person
• [Phone2]: the phone 2 data field for the person
• [Location]: the location for the person
• [Address1]: the address 1 data field for the person
• [Address2]: the address 2 data field for the person
• [City]: the city for the person
• [State]: the state for the person
• [ZipCode]: the postal code for the person
• [Country]: the country for the person
• [Custom1]: the custom 1 data field for the person
• [Custom2]: the custom 2 data field for the person
• [Custom3]: the custom 3 data field for the person

Scores

• [ScoreN]: partial score where N is the index of the partial score
• [TotalScore]: total score

Survey response

• [SurveyResponseID]: the unique identifier for the response
• [IpAddress]: the IP address for the respondent. Note that the IP address may not be captured based on the options set for the survey.
• [ResponseTime]: the total time spent by the respondent to answer the survey. The response time includes all edit sessions of the response for resumable surveys.
• [IsResumed]: indicates if the response was resumed at least once.
• [Culture]: the culture for the response
• [DateLastEdited]: the date and time the response was modified. Modification to the response include answering a question or modifying an answer to a question and completing the response.
• [DateLastEditedNotTime]: the date the response was modified.
• [DateStarted]: the date and time the response was started.
• [DateStartedNoTime]: the date the response was started.
• [DateCompleted]: the date and time the response was completed, if any.
• [DateCompletedNoTime]:  the date the response was completed, if any.
• [SemiAnonymousId]: the semi-anonymous ID for the respondent
• [AnswersLink]: a link to the answers data for a response
• [paramKey]: where paramKey is the key for a response parameter defined for the survey. The value for the response parameter correspond to the value included in the URL followed to start the response.

Invitations:

• [SurveyLink]: the link to the survey added to invitations
• [SurveyUrl]: the raw URL to the survey for invitations
• [DeclineLink]: the decline link for the survey added to invitations

System configuration:

• [OptoutLink]: the link to follow to opt-out from all invitations.

Question pipes: see Substitution pipes and Generation pipes

Reports

• [DataPointCount]: the number of data points in a data series for a chart in a report element
• [DataValue]: the numeric value for a constant line in a chart for a report element