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Avoid biased questions and harsh or judgmental language
Avoid biased questions that tend to lead respondents to a specific answer.
Example:
Biased: Do you like our state-of-the-art account management page?
Better: Please rate the usability of the account management page?
Avoid using harsh or judgmental language.
Example:
Poor: How many hours do you waste surfing the web each day?
Better: How many hours do you spend on the web each day?
Remember that you will always get no more than what you ask for... Happy Surveying!
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